In this latest installment of Video Insiders, Tom and Carlos discuss the types of content that dominate on YouTube. The show was inspired by a blog post called What content dominates on YouTube? written by Rasty Turek who is the founder of video and music search engine PEX.
PEX bills itself as a global video & music search engine and has some data on the content that dominates YouTube.
Here's what was discussed during the episode:
- The new statistics regarding the number of hours being uploaded on YouTube. According to PEX, it's now over 600 hours per minute.
- We're about to hit peak unique uploaders in the next few years.
- What content is really popping? There might be a lot of gaming content but it's not really being watched.
- No surprise for many that music by far the most viewed per average upload.
- Entertainment actually has the highest percentage of views and what does this mean? What actionable steps can we make?
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