We're back with a whole new VIP! This episode we talk about what some would consider being a dull subject. The value of evergreen content.
What is evergreen content you say? In the world of online content its the type of content that isn't really meant to go viral but has a long life with consistent and ideally growing views over time and can be extremely valuable to a channels long term growth strategy.
Discussed in the episode:
- Using YouTube versus Facebook video for a slow burn/long term audience strategy.
- Re-using back catalogue for channel growth.
- What happens if you stop uploading - can a channel ever sit as a "finished" library?
- how important will back catalogues be in the future?
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